Today we pushed back our speaking schedule in order to have an informal business advice meeting. Several members had great things to say about marketing your business during these times.
Jim Duncan of AIM Mail Center suggested being involved with the community. He is active with local schools, and has visited churches just to meet them. He found out there are 70%+ home-based businesses in one home tract alone, which are great accounts for him.
Don’t forget Termite Terry’s “Shock and Awe” packages.
Penny Lambright of Clutter Cleaners mentioned how she uses Constant Contact to keep her past customers in the loop with news.
Doug Neighbors of Vaporlux Cleaning Systems has his brochures in a good percentage of stores on “Tile Row” in Anaheim. Many of his customers ask employees at these stores about how to clean their tile, and he is recommended. Find out where your customers go and make your information available there.
John Thomas of Thomas Painting spent a weekend afternoon calling old customers to tell them about his new website.
Sally Chiappone of Juice Plus+ said to have integrity. Customers will respect you more for it.
Dr. Mike Valentine of Valentine Chiropractic focuses on a specific customer group – chronic pain sufferers. He knows what kind of customers he wants to focus on and targets them.
Mike Cherney, our guest DJ mentioned volunteering with company t-shirts. Mark Winger of Zephyr Networks chipped in that volunteering is just a good thing to do anyway, and maybe our group could do something together.
Sean Sloan of Sean Sloan Productions gave a great mini-presentation about how the web is changing the way you need to market your business. Everything applies on the web. Being an authority online with a blog or by posting answers on Yahoo! Answers. Link building with other LeTip members to raise the ranking of your websites. Online reviews are a great way to add legitimacy to your business. Google reviews, Yelp, Superpages, all allow customers to post reviews about your business. Social bookmarking sites like Yahoo! Buzz and Digg help to spread your website around quickly when people find something unique or interesting.